Unless both pre-facelift and newer versions are parked side by side, one would be hard pressed to point out the visual differences. Unfortunately, with the facelift, the company has missed another great opportunity to impart a fresh appeal into the off roader. The grille and secondary air dam get different meshing and that’s pretty much it. In short, we think not being distinctive enough is Safari Stome’s Achilles heel. In their defense, Tata Motors officials stated that the core character of the design was kept intact to retain the loyalty old car commanded from off road enthusiasts. This strategy may have given the new gen SUV a reasonably stable monthly sales figure but it never really helped the bottom line. When it was launched in 2012, Tata Safari Storme was clearly a next generation product in its own right with an all-new hydroformed chassis, improved engine and new interiors but the designers settled for a philosophy that was too close to its predecessor (which is being sold alongside). In an attempt to bring it to the fore, Tata Motors has introduced a minor refresh for the 2015 model year and we lived with one for a good part of a week to find out if the brawny SUV gained the X factor which was missing before. Tata Safari Storme offers all the above and some more but, much to the company’s annoyance, it’s sales figures are nowhere close to the segment leader.
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